GIG+AI microsite What I do — marketing For Sidd · GIG · 17 Jun 2026
Anthony Booth · Articulate · for Sidd, GIG

AI-operated marketing.

For GIG, Articulate is a marketing business around an AI operator. The AI is how I deliver marketing assets: I run best-in-class marketing workflows, and assemble wrappers and tools into working prototypes that prove an idea or speed the work.

Anthony Booth · 25 years consultative marketing (Ogilvy alumnus) · Articulate Marketing FZE · articulate-ai.work · LinkedIn.

25yconsultative marketing
8stage GTM engine
10+live GIG workstreams
0GIG data egress

How I think — the framework

Owned by SimonCMO, my fractional CMO (Ritson × Hormozi). Two layers, in order.

Strategy — the gate (Ritson)

Diagnose → Strategy → Tactics. Diagnosis before strategy; strategy is choosing what we won't do; strategy before tactics. Strategy = segmentation, targeting, positioning + a measurable objective.

Engine — offer & effectiveness (Hormozi + the laws)

Fix the offer before the spend (value = outcome × likelihood ÷ time × effort). Name the constraint — leads, conversion, price or LTV — before any tactic; LTGP:CAC ≥ 3:1. Govern with brand vs activation ~60/40 (Binet & Field) and the evidence laws (reach, 95-5 in-market, distinctive assets).

The strategy layer is a gate; the execution below is where the work happens. Measurement instruments every stage.

What I deliver — by GTM stage

The marketing assets I produce at each stage. Tools shown are how, not what.

GTM — market entry & the offer
Market & opportunity research · competitive landscape · the offer (value equation, the constraint named first).
FirecrawlSerpApiAhrefsSimilarWebClaude
ICP — who we sell to
Ideal-customer definition · B2B contact & company enrichment · account intelligence.
ApolloClayLushaPeople Data LabsDatagma
Segment
Segmentation model · audience maps · list-building.
ClaudeAirtable
Positioning & brand
Positioning · messaging · distinctive brand assets.
ClaudeRecraftFigmaCanva
Programme & campaign
Programme plan · content calendar · campaign briefs · creative concepts.
AirtableNotionCanva
Deliverables — the assets
Blogs & articles · sales & testimonial videos (production + editing) · ad & page copy · landing pages & microsites · decks & PDFs · voice/audio · graphics · social posts.
ClaudeHiggsfieldElevenLabsRecraftLeonardoCanvaVercel
Outcome — distribute, measure, optimise
Multi-channel distribution · performance dashboards · measurement & attribution · test-and-learn.
OmniSocialsLinkedInGoogle AnalyticsSupermetricsRival IQ

Proof — live for GIG

Real workstreams, each a live page off the microsite (some Access-gated).

GIG+AI microsite (hub)
Sales / testimonial videos
Comprehensive page rewrite
Blog engine
Review mining (1,000 reviews)
Social audit
GIG Travel Compare
Three ways to buy

How it's built

One operator, an AI agent system on a single source of truth. Frontier Claude for the build; on-prem local models for anything touching GIG data — no external calls, zero egress, audit log per query. Cloudflare + Vercel deliver it; Airtable holds the state. Full tooling detail: the operator stack.

Articulate · Anthony Booth · prepared for Sidd, GIG · 17 Jun 2026. Marketing framework: SimonCMO (Ritson × Hormozi), V1.