Slipstream is the operating model we're installing inside GIG Gulf's marketing team. Ten repeatable workflows turned into AI-built engines — each one owned by a teammate, each one approved with a click, each one tied to a measurable EXCOM win.
Customer-voiced testimonial reels, generated end-to-end from a single brief. The Arjun / Desert Tow pilot is shipping now — proving the workflow shape that every other Slipstream engine will follow.
The GIG marketing team is already using AI — in drafts, in prompts, in a hundred small ways. Slipstream takes those bits and turns them into shared engines: repeatable workflows that anyone on the team can run, with the same shape every time.
One owner per workflow. AI builds the first pass. The owner shapes it. One click, and the work goes out with their name on it. Action gets linked to outcome. Outcome gets linked to the marketing goal. EXCOM sees the trail.
Every workflow has a named teammate behind it. The engine gets built once, then handed to the owner who runs it from then on.
Every shipped output has a human approver. Comment, edit, or sign. The owner's judgement is what makes it real.
Every Slipstream workflow is chosen against two hard rules: no client or customer data flows through it, and no engine interacts with customers or agents directly. These are internal team-process engines. Brand, legal, and EEAT review on every output; higher-risk work gets an additional review step.
Same shape every time, so owners can plug in and out without rebuilding the engine.
Owner fills a three-field brief.
Engine produces v1 + variants.
Owner edits inline; one reviewer signs.
One click. Comment if needed.
Auto-pushes to channel of choice.
Outcome linked to marketing goal.
Score the cards. Top five ship in the first 30 days. Owners self-select.
Top five by team average ship first. Voting closes Friday.
Star each criterion on every workflow, then hit "Copy my scorecard" — paste it into the Slipstream thread.