Where GIG shows up when buyers ask AI
Week of 17 June 2026 · 60 answers across ChatGPT, Claude and Google · 20 buyer prompts · UAE. Baseline week — week-on-week movement starts next run.
GIG is highly visible in UAE AI answers, but a large share of that visibility rides on AXA legacy equity — GIG Gulf is the rebranded AXA Gulf, and AXA queries deliver up to a quarter of GWP. An external audit that matched only the literal string "GIG Gulf" would understate this and invent a category gap the AXA equity already fills.
By funnel phase
| Phase | GIG cited | Visibility |
|---|---|---|
| Competitive | 9/9 · 100% | |
| Trust | 6/6 · 100% | |
| Category | 22/24 · 92% | |
| Attribute | 10/12 · 83% | |
| Utility | 3/9 · 33% |
By engine
| Engine | GIG citation share |
|---|---|
| Claude | 20/20 · 100% |
| 16/20 · 80% | |
| ChatGPT | 14/20 · 70% |
Who takes the answer instead
| Brand | Appearances (of 60 answers) |
|---|---|
| Sukoon | 23 |
| Orient | 14 |
| Daman | 13 |
| Yallacompare | 12 |
| ADNIC | 11 |
| RSA/Liva | 8 |
This week's actions
Three Motor "utility" questions are where GIG genuinely loses — cited by only one of three engines while competitors are named. Each is a page to build:
- "How do I check my black points in the UAE?" — taken by Daman.
- "How do I get a Dubai Police accident report by reference number?" — taken by Orient and Yallacompare.
- "How do I check and pay Dubai traffic fines?" — taken by Daman.
These are high-intent motor moments: a buyer checking fines is in-market now. The fix is a HowTo-schema'd page inside a motor cluster, so the engines retrieve and cite it. Full method and context in the document.