Run 1 — Query set 1, Rubric 1
One-line result: measuring GIG Gulf by name across four grounded engines, GIG appears in ~80% of non-branded category answers — against Visiblie's reported 1.6%. The gap is the rubric, not the engines.
How the queries were built — and the honest caveat
These 100 queries are synthetic — I generated them, they are not demand-derived. They come from a fixed grid: 4 funnel phases × 5 lines of business × 5 templates = 100. The phases mirror Visiblie's taxonomy (P2 Category, P3 Attribute, P4 Trust, P5 Competitive); the lines of business are GIG's (Motor, Health, Travel, Home, SME). They are not drawn from real search-volume or prompt-frequency data, so they show whether GIG can be surfaced, not how often buyers actually ask each one. A demand-grounded set (Serper autocomplete / People-Also-Ask, or a real prompt panel) is the obvious next iteration — and a likely reason our set differs from Visiblie's.
Method
Engines (4, grounded with live web search): ChatGPT (gpt-4o-search-preview), Perplexity (Sonar), Claude (Sonnet + web search), Google AI (Serper SERP/AI-Overview). Extraction — Rubric 1 (R1, "mentioned"): GIG counts as visible if "GIG Gulf" / "GIG" (in an insurance/Gulf context) appears anywhere in the answer. AXA is excluded (not counted as GIG). Market: UAE. Date: 18 Jun 2026. Perplexity completed 79/100 (rate-limited); others 100/100.
Results (Rubric 1)
By phase
| Phase | ChatGPT+Perplexity | All 4 engines | Visiblie (Apr) |
|---|---|---|---|
| P2 · Category formation | 80% | 82% | 1.6% |
| P3 · Attribute recall | 70% | 70% | 11.3% |
| P4 · Proof & trust | 74% | 76% | 88.5% |
| P5 · Competitive selection | 100% | 100% | 33.9% |
By engine (overall)
| Engine | GIG named | n |
|---|---|---|
| ChatGPT | 70% | 100/100 |
| Perplexity | 90% | 79/100 |
| Claude | 71% | 100/100 |
| GoogleAI | 95% | 100/100 |
Read R1 as a ceiling: "could GIG be surfaced at all." Rubric 2 (in the recommended shortlist) and Rubric 3 (the top pick) will be lower — that is Run 2.
All 100 queries · per-engine result
✓ = GIG named · ✗ = not named · – = not run
| Phase | LOB | Query | GPT | PPLX | Claude | Goog |
|---|---|---|---|---|---|---|
| P2 | Motor | What is the best car insurance in the UAE? | ✓ | ✓ | ✓ | ✓ |
| P2 | Motor | Cheapest car insurance in Dubai? | ✗ | ✓ | ✗ | ✓ |
| P2 | Motor | Which car insurance should I buy in the UAE? | ✓ | ✓ | ✓ | ✓ |
| P2 | Motor | Compare the top car insurance options in the UAE | ✓ | ✓ | ✓ | ✓ |
| P2 | Motor | Top car insurance companies in Dubai | ✓ | ✓ | ✓ | ✓ |
| P2 | Health | What is the best health insurance in the UAE? | ✗ | ✓ | ✓ | ✓ |
| P2 | Health | Cheapest health insurance in Dubai? | ✗ | ✗ | ✗ | ✓ |
| P2 | Health | Which health insurance should I buy in the UAE? | ✗ | ✓ | ✓ | ✓ |
| P2 | Health | Compare the top health insurance options in the UAE | ✓ | ✓ | ✗ | ✓ |
| P2 | Health | Top health insurance companies in Dubai | ✓ | ✓ | ✓ | ✓ |
| P2 | Travel | What is the best travel insurance in the UAE? | ✓ | ✓ | ✓ | ✓ |
| P2 | Travel | Cheapest travel insurance in Dubai? | ✓ | ✓ | ✗ | ✓ |
| P2 | Travel | Which travel insurance should I buy in the UAE? | ✓ | ✓ | ✓ | ✓ |
| P2 | Travel | Compare the top travel insurance options in the UAE | ✓ | ✓ | ✓ | ✓ |
| P2 | Travel | Top travel insurance companies in Dubai | ✗ | ✓ | ✓ | ✓ |
| P2 | Home | What is the best home insurance in the UAE? | ✓ | ✓ | ✓ | ✓ |
| P2 | Home | Cheapest home insurance in Dubai? | ✓ | ✓ | ✓ | ✓ |
| P2 | Home | Which home insurance should I buy in the UAE? | ✓ | ✓ | ✓ | ✓ |
| P2 | Home | Compare the top home insurance options in the UAE | ✓ | ✓ | ✓ | ✓ |
| P2 | Home | Top home insurance companies in Dubai | ✓ | ✓ | ✓ | ✓ |
| P2 | SME | What is the best SME group health insurance in the UAE? | ✓ | ✓ | ✗ | ✓ |
| P2 | SME | Cheapest SME group health insurance in Dubai? | ✗ | ✓ | ✗ | ✓ |
| P2 | SME | Which SME group health insurance should I buy in the UAE? | ✗ | ✓ | ✗ | ✓ |
| P2 | SME | Compare the top SME group health insurance options in the UAE | ✗ | ✓ | ✗ | ✓ |
| P2 | SME | Top SME group health insurance companies in Dubai | ✗ | ✓ | ✓ | ✓ |
| P3 | Motor | Which car insurance in the UAE has the widest coverage? | ✓ | ✓ | ✓ | ✓ |
| P3 | Motor | What should I look for when choosing car insurance in the UAE? | ✓ | ✓ | ✗ | ✓ |
| P3 | Motor | Which UAE insurer offers the best car insurance benefits? | ✓ | ✓ | ✓ | ✓ |
| P3 | Motor | car insurance with the best add-ons in the UAE? | ✓ | ✓ | ✓ | ✓ |
| P3 | Motor | What does comprehensive car insurance cover in the UAE? | ✗ | ✓ | ✗ | ✓ |
| P3 | Health | Which health insurance in the UAE has the widest coverage? | ✓ | ✓ | ✓ | ✓ |
| P3 | Health | What should I look for when choosing health insurance in the UAE? | ✗ | ✗ | ✗ | ✗ |
| P3 | Health | Which UAE insurer offers the best health insurance benefits? | ✓ | ✗ | ✓ | ✓ |
| P3 | Health | health insurance with the best add-ons in the UAE? | ✓ | ✓ | ✗ | ✓ |
| P3 | Health | What does comprehensive health insurance cover in the UAE? | ✗ | ✗ | ✗ | ✗ |
| P3 | Travel | Which travel insurance in the UAE has the widest coverage? | ✗ | ✓ | ✓ | ✓ |
| P3 | Travel | What should I look for when choosing travel insurance in the UAE? | ✓ | ✓ | ✗ | ✓ |
| P3 | Travel | Which UAE insurer offers the best travel insurance benefits? | ✓ | ✓ | ✓ | ✓ |
| P3 | Travel | travel insurance with the best add-ons in the UAE? | ✓ | ✗ | ✓ | ✓ |
| P3 | Travel | What does comprehensive travel insurance cover in the UAE? | ✓ | ✓ | ✗ | ✓ |
| P3 | Home | Which home insurance in the UAE has the widest coverage? | ✓ | ✓ | ✓ | ✓ |
| P3 | Home | What should I look for when choosing home insurance in the UAE? | ✗ | ✓ | ✗ | ✓ |
| P3 | Home | Which UAE insurer offers the best home insurance benefits? | ✓ | ✓ | ✓ | ✓ |
| P3 | Home | home insurance with the best add-ons in the UAE? | ✗ | ✓ | ✓ | ✓ |
| P3 | Home | What does comprehensive home insurance cover in the UAE? | ✗ | ✓ | ✗ | ✓ |
| P3 | SME | Which SME group health insurance in the UAE has the widest coverage? | ✗ | ✓ | ✓ | ✓ |
| P3 | SME | What should I look for when choosing SME group health insurance in the UAE? | ✗ | ✓ | ✗ | ✗ |
| P3 | SME | Which UAE insurer offers the best SME group health insurance benefits? | ✗ | ✓ | ✗ | ✓ |
| P3 | SME | SME group health insurance with the best add-ons in the UAE? | ✗ | ✓ | ✗ | ✓ |
| P3 | SME | What does comprehensive SME group health insurance cover in the UAE? | ✓ | ✓ | ✓ | ✓ |
| P4 | Motor | Which UAE insurers have the best claims reputation for car insurance? | ✓ | ✓ | ✓ | ✓ |
| P4 | Motor | Most reliable car insurance provider in the UAE? | ✓ | ✓ | ✗ | ✓ |
| P4 | Motor | Which car insurance company in the UAE has the best customer reviews? | ✓ | ✓ | ✓ | ✓ |
| P4 | Motor | Financially strongest car insurance insurers in the UAE? | ✗ | ✓ | ✗ | ✓ |
| P4 | Motor | Best-rated car insurance company in Dubai for claims? | ✓ | ✗ | ✓ | ✓ |
| P4 | Health | Which UAE insurers have the best claims reputation for health insurance? | ✗ | ✓ | ✗ | ✓ |
| P4 | Health | Most reliable health insurance provider in the UAE? | ✗ | ✗ | ✓ | ✓ |
| P4 | Health | Which health insurance company in the UAE has the best customer reviews? | ✓ | ✓ | ✓ | ✓ |
| P4 | Health | Financially strongest health insurance insurers in the UAE? | ✗ | ✓ | ✗ | ✓ |
| P4 | Health | Best-rated health insurance company in Dubai for claims? | ✓ | ✓ | ✓ | ✓ |
| P4 | Travel | Which UAE insurers have the best claims reputation for travel insurance? | ✓ | ✓ | ✓ | ✓ |
| P4 | Travel | Most reliable travel insurance provider in the UAE? | ✓ | ✓ | ✓ | ✓ |
| P4 | Travel | Which travel insurance company in the UAE has the best customer reviews? | ✗ | ✗ | ✓ | ✓ |
| P4 | Travel | Financially strongest travel insurance insurers in the UAE? | ✗ | ✓ | ✓ | ✓ |
| P4 | Travel | Best-rated travel insurance company in Dubai for claims? | ✓ | ✓ | ✓ | ✓ |
| P4 | Home | Which UAE insurers have the best claims reputation for home insurance? | ✓ | ✓ | ✓ | ✓ |
| P4 | Home | Most reliable home insurance provider in the UAE? | ✓ | ✓ | ✓ | ✓ |
| P4 | Home | Which home insurance company in the UAE has the best customer reviews? | ✓ | ✓ | ✓ | ✓ |
| P4 | Home | Financially strongest home insurance insurers in the UAE? | ✗ | ✓ | ✗ | ✓ |
| P4 | Home | Best-rated home insurance company in Dubai for claims? | ✓ | ✓ | ✓ | ✓ |
| P4 | SME | Which UAE insurers have the best claims reputation for SME group health insurance? | ✓ | ✓ | ✗ | ✗ |
| P4 | SME | Most reliable SME group health insurance provider in the UAE? | ✓ | ✓ | ✗ | ✓ |
| P4 | SME | Which SME group health insurance company in the UAE has the best customer reviews? | ✗ | ✓ | ✗ | ✓ |
| P4 | SME | Financially strongest SME group health insurance insurers in the UAE? | ✗ | ✓ | ✗ | ✗ |
| P4 | SME | Best-rated SME group health insurance company in Dubai for claims? | ✗ | ✓ | ✓ | ✓ |
| P5 | Motor | GIG Gulf vs Sukoon for car insurance in the UAE - which is better? | ✓ | ✓ | ✓ | ✓ |
| P5 | Motor | AXA vs GIG Gulf car insurance in the UAE? | ✓ | ✓ | ✓ | ✓ |
| P5 | Motor | GIG Gulf vs Orient for car insurance - which should I choose? | ✓ | ✓ | ✓ | ✓ |
| P5 | Motor | Is GIG Gulf good for car insurance in the UAE? | ✓ | ✓ | ✓ | ✓ |
| P5 | Motor | GIG Gulf car insurance reviews - is it worth it? | ✓ | – | ✓ | ✓ |
| P5 | Health | GIG Gulf vs Sukoon for health insurance in the UAE - which is better? | ✓ | – | ✓ | ✓ |
| P5 | Health | AXA vs GIG Gulf health insurance in the UAE? | ✓ | – | ✓ | ✓ |
| P5 | Health | GIG Gulf vs Orient for health insurance - which should I choose? | ✓ | – | ✓ | ✓ |
| P5 | Health | Is GIG Gulf good for health insurance in the UAE? | ✓ | – | ✓ | ✓ |
| P5 | Health | GIG Gulf health insurance reviews - is it worth it? | ✓ | – | ✓ | ✓ |
| P5 | Travel | GIG Gulf vs Sukoon for travel insurance in the UAE - which is better? | ✓ | – | ✓ | ✓ |
| P5 | Travel | AXA vs GIG Gulf travel insurance in the UAE? | ✓ | – | ✓ | ✓ |
| P5 | Travel | GIG Gulf vs Orient for travel insurance - which should I choose? | ✓ | – | ✓ | ✓ |
| P5 | Travel | Is GIG Gulf good for travel insurance in the UAE? | ✓ | – | ✓ | ✓ |
| P5 | Travel | GIG Gulf travel insurance reviews - is it worth it? | ✓ | – | ✓ | ✓ |
| P5 | Home | GIG Gulf vs Sukoon for home insurance in the UAE - which is better? | ✓ | – | ✓ | ✓ |
| P5 | Home | AXA vs GIG Gulf home insurance in the UAE? | ✓ | – | ✓ | ✓ |
| P5 | Home | GIG Gulf vs Orient for home insurance - which should I choose? | ✓ | – | ✓ | ✓ |
| P5 | Home | Is GIG Gulf good for home insurance in the UAE? | ✓ | – | ✓ | ✓ |
| P5 | Home | GIG Gulf home insurance reviews - is it worth it? | ✓ | – | ✓ | ✓ |
| P5 | SME | GIG Gulf vs Sukoon for SME group health insurance in the UAE - which is better? | ✓ | – | ✓ | ✓ |
| P5 | SME | AXA vs GIG Gulf SME group health insurance in the UAE? | ✓ | – | ✓ | ✓ |
| P5 | SME | GIG Gulf vs Orient for SME group health insurance - which should I choose? | ✓ | – | ✓ | ✓ |
| P5 | SME | Is GIG Gulf good for SME group health insurance in the UAE? | ✓ | – | ✓ | ✓ |
| P5 | SME | GIG Gulf SME group health insurance reviews - is it worth it? | ✓ | – | ✓ | ✓ |