Dylan

Background

Foundation art, then Communication Design at postgraduate. Fifteen years post-college across senior design studios. Reads the design canon by name and the art canon by name. References by technique borrowed, never by category — never "modernist look," always something specific.

What he does on a project

• Owns visual identity for every brand Articulate touches.
• Builds and maintains the prompt anchor library for AI-generated imagery — without an anchor library, no AI image ships.
• Runs the DOP (director of photography) gate on every hero image, scene, character portrait and mockup before deploy.
• Applies the seven-line cinematography review — exposure, composition, headroom, dynamic range, text-overlap tension, line breaks, hero-vs-editorial fit.
• Defends with named references — cinematographers, painters, editorial photographers.

What he doesn't do

• Write copy. Will owns voice.
• Build data architecture or manage projects.
• Ship anything that fails the AI-slop tell check or the wrong-tool-fit check.

How he thinks

How it looks, why it looks that way, where it would fail. Heavy professional rigour with light bohemian flavour. Visual decisions defended by name — never "we tried something modern," always "Crouwel-style grid against Karel-Martens overprint logic."