! Slipstream programme home. Defined by the brief, knowledge base and constraints. Owned by Candace, Reham, Reba and April. Change those — and this changes.
Slipstream · GIG Gulf programme · Articulate AI

The Slipstream programme.

One name, one rhythm, seven workstreams. Articulate's productised marketing-and-content programme — GIG Gulf as the launch customer in 2026. GIGI is the umbrella; the other six are projects under it.

For Candace Tay · GIG Gulf From Anthony Booth · Articulate AI Programme home 19 May 2026 onwards
How the programme runs

One programme. Seven workstreams. Sequential, not parallel.

Slipstream is seven discrete workflows, each scoped and signed off independently. They share a single rhythm across the programme and a single principle that runs through every one: Augmented AI, not Replacement AI. Every output gets a named human's judgement on it.

Workstreams ship sequentially

Doing two concurrently is fine. Trying to ship three or four before the earlier ones are stable is not. The current rhythm: GIGI (01) is the umbrella vision; Diagnostic Agent (02) is the tool that powers it; TL Recovery (03) is the first use-case and the pilot for both — all three just published as draft ideas awaiting Sidd + Nadine sign-off on Stage 1. Comprehensive page (04) running active in parallel with The Blog Booster (05) being scoped. Dataflow (06) paused awaiting Shifa's response; Sales videos (07) paused awaiting Reham's brief re-clarification.

The seven workstreams

What's running, what's queued, what's paused.

SLIPSTREAM 01 · GIGI
GIGI — GIG Intelligence (umbrella vision)
DRAFT IDEA · 2026-05-20

A natural-language layer across GIG's entire stack — ad, Liferay, email, funnel, segment performance — built from a stack of twelve specialist agents sharing one anonymised data substrate and one dashboard everyone in the room talks to. The umbrella vision. "That is indeed a Game changer." Replaces ~15 individual analyses currently knitted by hand across Lucie, Ismail, Anthony, Shifa, Reham and the data team.

Owners Sidd + Nadine Sub-agents 12 · in 3 layers (Diagnostic · Operational · Customer-facing) Status Draft idea · pilot lands inside 03 (TL Recovery)
Open the GIGI lab →
SLIPSTREAM 02
Data Extraction, Anonymising & Diagnostic Agent
Scoping · 2026-05-20

The first GIGI sub-agent and the tool that makes GIGI real. Reads GIG's policy, CC and marketing data; anonymises at the source; runs ten standing cuts every day; refreshes the dashboard. Sister project to TL Recovery (03) — TL Recovery is the analytical workstream, 02 is the tool that makes it repeatable. Stage 1 pilot lands inside 03 at marginal cost.

Build Connie (cuts) + Sebastian (substrate) Data spec CiCi → Rebecca (CC) · Connie → Shifa (Marketing) Status Scoping · Stage 1 enabled by 03's data pull
Open the Diagnostic Agent lab →
SLIPSTREAM 03
$1M TL Recovery — from data to delivery
DRAFT IDEA · 2026-05-20

End-to-end diagnosis of the dramatic post-February fall in TL Comprehensive bookings — ~$1M at risk of the 2026 achievable target. A combined Marketing + Call Centre approach with a shared data pool and one chart everyone in the room argues from. Three hypotheses (Shift · War · LCS) — to be ruled in, ruled out or quantified. First concrete use-case for GIGI + the Diagnostic Agent.

Owners Sidd (Digital) + Nadine (Channel) Delivery Anthony (Online) + Lucie (CC) Status Draft idea published · awaiting Stage 1 sign-off
Open the TL Recovery lab →
SLIPSTREAM 04
Comprehensive page redesign
In flight

Five page directions for the car-insurance Comprehensive page on giggulf.ae — from paste-replace copy edits through to ground-up rebuild. Currently in lab review with Candace, Reham, Reba and April. Live at the lab hub below.

Lead Candace · Reba + April (UX execution) · John (hero photography) Status 5 directions live; decision pending
Open the Comprehensive lab →
SLIPSTREAM 05 · THE BLOG BOOSTER
The Blog Booster — turning insight into engagement
Active scope

20 high-quality GEO-optimised blogs for giggulf.ae in the first month, then 8 per month sustained, targeting +2,000 incremental organic clicks per month. The biggest lever is the workflow itself — removing the process pain that's been the real bottleneck on cadence. Augmented AI principle: every blog has a named author and a 30-minute human-touch editorial pass.

Lead Candace · Mark (web master) · Sucheta (Liferay) Status Discovery complete · proposal live for sign-off
Open The Blog Booster → Project mandate
SLIPSTREAM 06
Dataflow for Shifa (Pulse — marketing data aggregator)
In scoping

Unified marketing-data aggregator pulling GSC, GA4, Google Ads, Meta, Microsoft Ads, SEMRush and Dynamics CRM into one operational view for Shifa's team. Shifa engaged 2026-05-21 with her existing workbook spec; Pulse scoping pack delivered the same day — brief, interactive Power BI dashboard mock, 20-page research doc, SecOps + Compliance review, tech-team effort hypothesis, impact assessment placing Pulse at #2 in the Slipstream order. Sequenced as the data substrate for TL Recovery (03) and the Diagnostic Agent (02).

Lead Shifa Status Scoping pack delivered · awaiting Shifa reaction + Ismail alignment call
View Pulse — scoping pack →
SLIPSTREAM 07
Sales videos (Reels)
Paused · brief

Testimonial and sales reels for GIG Gulf, character-driven via Higgsfield Soul (Arjun is the trained character). Pilot in flight at around 126 credits spent; distribution paused pending brief re-clarification with Reham.

Lead Reham (brief) · Candace · Sidd (approval) Status Pilot #01 — distribution paused
Reel pilot work archived

Renumbered 2026-05-20

GIGI promoted to 01 as the umbrella vision under which the diagnostic + operational + customer-facing agents sit. Diagnostic Agent at 02 because it is the foundation tool. TL Recovery at 03 because it is the first concrete use-case proving 01 + 02 work. The four pre-existing workstreams (Comprehensive · Blog Booster · Dataflow · Sales videos) keep their relative order, shifted down to 04–07.

Hard rules — across the whole programme

What I won't do, on any workstream.

Five rules that apply to every workstream, every time. Codified in our shared canon.

  1. Sequential, not parallel. Doing two workstreams at once is fine. Trying to ship three or four before the earlier ones are stable is not.
  2. Named individual per workstream. Every workstream has one accountable GIG person. No "GIG marketing team."
  3. No publishing on GIG's behalf without explicit per-asset sign-off. Articulate never publishes for GIG.
  4. Source materials confidential. No cross-pollination to other Articulate clients. What GIG shows me stays GIG's.
  5. GIG-owned, Articulate-credited. Every artefact is GIG's IP, with my name attached as the producer.