Wireframe — Option 1
ProductPage Labs #1 / Comprehensive · for giggulf.ae/en/personal/products/car-insurance
For: Candace · UX team (Reba + April) ·
From: Articulate AI ·
Date: 2026-05-18 ·
Brief coverage: 30% (v1) ·
Voice: imputed
NEW — element does not exist on current page
CHANGE — element exists, copy/structure changed
KEEP — element unchanged
🔵 = number needs Candace + claims/finance sign-off
KEEP
GIG logo
Personal · Business · Claims · Contact
Login / EN · AR
No change
Global nav stays. Out of scope for the Comprehensive lab.
CHANGE — H1 + SUBHEAD + CTAs
Comprehensive car insurance in the UAE that pays when you need it.
From AED 850/year 🔵 · UAE Insurance Authority licensed since 1980 · Average claim paid in 7 days 🔵
Get my price on WhatsApp →
Speak to a specialist →
3 changes here
H1 — promote. Saved page has zero H1 tags. Single biggest SEO/GEO fix on the page.
Subhead. Three trust facts in 12 words — price, regulator, claim time.
CTAs. Primary names the channel (WhatsApp). Secondary routes HNW without a separate page.
NEW ELEMENT
UAE IA licensed since 1980·
AED 280M claims paid 2025🔵·
AED 3.5M TPL standard·
Munich Re reinsurance🔵·
RTA-approved garages·
4.6/5 · 12,400+ Google reviews🔵
Why this is here
Live page has zero visible regulator / reinsurer / volume signals above the fold. This is the single biggest weakness in the internal feedback Anthony quoted.
Text-only insert. No design change required.
5 of 6 facts need sign-off (🔵).
Buyer-side framing
"PERSONAL" → "For me". "BUSINESS" → "For my company". Buyer-side, not org-chart-side.
CHANGE — HEADERS + COPY
Comprehensive — pays for your car too
Includes own-damage, theft, fire, third-party liability
Cover you get
AED 5 millionThird-party liability
AED 3.5 millionStandard option
- Own-damage cover for your car
- Theft and fire
- Personal accident (driver + passengers)
- Geographic extension — Oman
AED 750+ of services included
- 24/7 roadside assistance
- Recovery anywhere in the UAE
- Replacement vehicle while yours is in the workshop
- Agency repair option (for cars under 5 years)
- Off-road cover available
Third Party only — UAE legal minimum
Covers damage you cause to others. Your car is not covered.
5 changes here
Headers. "Comprehensive — Perfect" → "Comprehensive — pays for your car too" (answers the buyer's real question). "Third Party" → "Third Party only — UAE legal minimum" (educates).
Cover amounts. "5 Million AED" → "AED 5 million third-party liability" (AED-first, names what the number is for).
Section label. "FREE Services worth 750+ AED" → "AED 750+ of services included in every Comprehensive policy" (drops the all-caps shout).
CHANGE — HEADER
What you only get from GIG
Sharpen from label to promise
"Only with GIG" → "What you only get from GIG". Invites a "let me see" click.
Card content placeholders pending product team's actual USP list (30%-brief gap).
CHANGE — SECTION TITLE
The policy document, before you buy
PDF
Comprehensive policy wording (English)
Download →
PDF
Comprehensive policy wording (Arabic)
Download →
PDF
Third Party policy wording
Download →
PDF
Claims process — what happens after you call
Download →
Value proposition, not a label
"Motor Insurance documents" is a filing-cabinet heading. "The policy document, before you buy" tells the buyer that GIG doesn't hide the small print. Same downloads, different posture.
NEW SECTION — SCHEMA-MARKED
Common questions about UAE car insurance
Schema: FAQPage / Question / Answer · written for AI-engine citation
What is the cheapest comprehensive car insurance in the UAE?
How fast do GIG Gulf car insurance claims pay? 🔵
Is GIG Gulf insurance licensed in the UAE?
Does UAE car insurance cover driving in Oman?
What's the difference between Comprehensive and Third Party in the UAE?
What is agreed-value car insurance and who needs it?
Highest-leverage GEO change
Saved page has zero <details>, zero FAQ schema, zero Q&A structure.
Pages with schema-marked FAQs get cited by ChatGPT / Perplexity / Google AI Overviews. Pages without get summarised away.
Six answers (40–60 words each) live in option-1-faq-content.md — to write on go.
KEEP
Out of scope
Footer is global. Option 1 doesn't touch it.
What Option 1 ships
Edits
9 paste-replace copy edits across hero, tabs, accordions, services, documents.
New elements
1 trust strip (text-only, no design change). 1 FAQ section (6 questions, schema-marked).
What this does NOT touch
0 layout changes. 0 image changes. 0 CSS changes. Header + footer + nav unchanged.
Numbers to confirm 🔵
AED 850 entry price · 7-day claim time · AED 280M paid 2025 · Munich Re · 12,400 reviews
Time to apply
~2.5 hours of UX-team CMS work. Copy edits: 45 min. Trust strip: 30 min. FAQ: 90 min.
Next options (separate specs)
Option 2: layout. Option 3: structure. Option 4: visual system. Option 5: ground-up redesign.