Dylan · hero comps · real photo plates · for client review

Six GIG Comprehensive hero comps over real photography.

Final-grade typography (Poppins display, Source Sans body), final-grade copy, final-grade CTAs — locked over real Adobe Stock photo plates. Compose, see, decide. Photography license required for production; for comp review the watermarked thumbnails are fine.

For Candace, Reham, Reba and April From Dylan / Articulate AI Date 2026-05-18 Photo source Adobe Stock thumbnails · production needs licensing
What you're looking at. Six heroes — three adapted from global category leaders (C1) and three from the photography commission brief (C2). Each is composed of: a real Adobe Stock photo plate as the backdrop (watermarked thumbnails for comp purposes), production-grade typography and CTAs locked in HTML, and a vignette layer to maintain text legibility. Production path: license the chosen plates via Adobe Stock (Anthony's existing seat) at full-res, OR commission the photography per photography-commission-brief.md for ~AED 48–96k. The comp tells you which composition wins; the licensing decision follows.
01 / 02Global heroes adapted for UAE

Three world-class compositions, re-photographed with stock that matches each register, re-lined for the GCC buyer.

Dubai skyline at golden hour
GIG / COMPREHENSIVE

It takes GIG
to drive easy.

AED 280 million paid in claims in 2025. The UAE's most-trusted comprehensive cover.

C1-A · Editorial display, brand-led
"It takes GIG to drive easy."
REF · Aviva (Adam&Eve DDB)
PLATE · Dubai skyline · sunset

Decision the comp forces: commit to a brand-led hero — display Charter serif at scale, single confident statement, brand mark, one CTA. Risk: works only if the rest of the page does the price + trust work. Production swap: the plate becomes a real environmental shot of HNW client + Dubai skyline (Family B from the photo brief).

STOCK 320106516 · Adobe Stock · Dubai Creek skyline golden hour · landscape · 2850×1416
Hand holding phone for app mockup
GIG / COMPREHENSIVE · APP

Insurance you don't
have to think about.

Quote in your hand. Claim in your hand. Renew in your hand.
From AED 850 / month.

10:47 · GIG
My Comprehensive
Camry 2021AED 812 / mo
Last claim7d
Renews22 Jun 2026
RENEW IN 1 TAP
C1-B · Product-as-hero
"Insurance you don't have to think about."
REF · Root, Hippo
PLATE · phone-in-hand stock

Decision the comp forces: commit to product-led — the app does the work, the hero shows it. Pairs with Option 5 (Ground-up). Risk: only works if the GIG app actually does quote + claim + renew in-flow. If it doesn't yet, this is 90 days of product work before the hero ships. Production swap: the phone in the plate gets a real GIG app screen retouched in.

STOCK 297716996 · Adobe Stock · phone in hand · landscape · 5074×3383
02 / 02Local photo + headline · from the commission brief

Drawn from the three families and three locations in photography-commission-brief.md. Each is what the page looks like once the commissioned shoot is in the can.

Happy family near car outdoors
GIG / COMPREHENSIVE · CAMRY / ACCORD / SUNNY

From AED 850 a month.
Settled in 7 days.

Comprehensive cover for your Camry, Accord or Sunny — Munich Re-backed.

C2-A · Highway moment · MCI segment
"From AED 850 a month. Settled in 7 days."
REF · photography-commission-brief.md
PLATE · family + car stock

Segment: Middle-Class Indian (UAE-resident). Headline math: two numbers in 11 words — price + speed, the only two things this buyer indexes on. Production swap: Family A from the commission brief — Camry/Accord/Sunny on Sheikh Zayed Road, RTA chase-vehicle permits, golden hour. Pairs with: Option 1 (Copy only) and Option 4 (Segment split, MCI lane).

STOCK 281332924 · Adobe Stock · family near car outdoors · landscape · 6395×4263
Driving a car in the city at night
GIG / COMPREHENSIVE · HNW

Comprehensive cover.
Calm conversations.

For the Range Rover, the GLE, the Land Cruiser.
Direct line to a named adjuster.

C2-B · Night driving · HNW segment
"Comprehensive cover. Calm conversations."
REF · photography-commission-brief.md
PLATE · luxury SUV city night

Segment: HNW Emirati / GCC. Headline mechanism: the promise to this buyer is not price, it's relationship — "named adjuster" is the differentiator. Production swap: Family B from the commission brief — Range Rover at JBR / Marina parking, twilight. Pairs with: Option 4 (Segment split, HNW lane).

STOCK 361600707 · Adobe Stock · driving in city at night · landscape · 3840×2160
Professional mechanic providing car repair service
GIG / COMPREHENSIVE · TRUST

Servicing now.
Claim later.

12,400 reviews. 7-day settlement. RTA-approved garage network across the UAE.

C2-C · Trust moment · retention
"Servicing now. Claim later."
REF · photography-commission-brief.md
PLATE · mechanic garage stock

Segment: trust-driven middle (working professional couples). Headline mechanism: two clauses, present tense — the cause-and-effect of preventive cover. Production swap: Family C at an RTA-approved GIG-partner garage, daylight. Pairs with: Option 2 (Refined layout) — trust strip + this hero is a tight unit.

STOCK 333973997 · Adobe Stock · professional mechanic auto garage · landscape · 7952×5304

What Dylan needs from Candace at 09:00

Three forks — pick one fork answer per row, and we have direction.

  1. Brand-led, or product-led? C1-A (Aviva editorial) vs C1-B (Root product-shot). Fundamental fork.
  2. One segment, or segment-split? One of {C2-A, C2-B, C2-C} as the hero, or all three as a flexible kit per lane. Decides the photography budget and the bilingual scope.
  3. Stock-licensed or commissioned? Adobe Stock at ~AED 200-800/image for production-grade, OR the full commission per photography-commission-brief.md at AED 48-96k for three families + three locations. Trade-off: cost vs the right-people-in-the-right-cars feeling.

— Dylan, Articulate AI Design Studio · 2026-05-18