Two clients. Range from launch.
Articulate AI's first two engagements both signed in May 2026. BossCouple — Paul and Nyree Lunghis, Christie's International Real Estate Dubai. GIG Gulf — Gulf Insurance Group, regional B2C insurance. One real-estate brokerage, one regulated insurance group. Different sectors, same playbook: install the workflows, hand them over, document the build in public.
Paul and Nyree Lunghis — Christie's number-one team in Dubai last year. Operate jointly as BossCouple across real estate, business setup, golden visa, fund management. Forty years of UAE relationships. Three workflows in scope. Case-study rights signed Friday 15 May.
The reframe — locked at the Friday session — is that BossCouple is the brand. Christie's is one channel, not the client. The umbrella sits above every offering Paul and Nyree run, and the existing Greek-HNW funnel at lunghis.articulate-ai.work becomes the /greece sub-page when the parent ships. Same codebase, repointed.
Three workflows, in priority order
Why it works for them
Paul and Nyree don't have a strategy problem. They're already top of their brokerage. They have a routing problem (new leads sit on phone apps) and an attic problem (2,000 dormant contacts no one's spoken to). Both are exactly the failure modes the Marketing Engine Pilot is built for. The work is mostly plumbing, mostly invisible, and mostly done with what they already use — Christie's tools, WhatsApp, a real database, AI in the middle.
Founder-pilot trade: free in exchange for case-study rights, one paragraph of testimonial, and a 15-minute video walkthrough of what changed. See the founder pilot below for the firewall against scope-creep.
Regional B2C insurance group. Active under Slipstream — Articulate's ten-workflow productised programme. Y1 sandbox customer at a hard ≤ 2-days-per-week cap and dependency arc 60% Q1 → 30% Q4. Three same-level projects active (Knowledgebase, BrandVoice, Slipstream sub-workflows); Reels stream paused on brief re-clarification.
The Slipstream programme — what's in flight
Six more workflows proposed
Each gets a folder and a CLAUDE.md when Anthony commits the name in front of a GIG buyer. Until then they're pitch-deck rows.
| Workflow | What it does |
|---|---|
| LeadShield | Inbound triage, multilingual EN/AR, route + score |
| ClaimComms | Automated branded claim-status updates |
| QuoteRecover | Stale-quote nurture sequences |
| RenewalLift | Segmented renewal nudges |
| RegPulse | UAE Central Bank / Insurance Authority digest |
| SignalDeck | Quarterly exec + broker newsletter |
Stakeholders we're shipping to
Sidd (approval gate, Knowledgebase sponsor) · Candance and Reham (Reels co-owners; Candance also owns Comprehensive Page) · Shifa (Pulse) · Nadine (segments owner) · Lucie (offers owner) · plus internal AI evangelists Mark and Azam who function as allies. Eleven named stakeholders in total. The way to land work at GIG is named relationships, not a deck.
How we work — the engagement shape
One offer. The Marketing Engine Pilot. Six workflows. Eight weeks. Yours to keep on day 31. Fixed scope, fixed price, fixed time. The shape never changes.
| Step | What happens | Time / price |
|---|---|---|
| 1. Fit call | 20 minutes, no proposal. Qualifies both ways. | Free |
| 2. Paid discovery | 2 hours. Scope locked, written. Credited against the pilot fee if you sign. | AED 3k (waived for the founder pilot) |
| 3. Proposal | Scope + price in writing. Three options usually: lean / standard / extended retainer. | — |
| 4. Sign + deposit | 70% on signature for the first three clients (UAE payment caution), 30% on handover. | — |
| 5. Audit + discovery | Weeks 1–2. Map your stack, your team, your funnel. Lock the six workflows. | Included |
| 6. Build + connect | Weeks 3–6. Install workflows, connect to existing tools, test on real data. | Included |
| 7. Train + handover | Weeks 7–8. One team member runs every workflow. Documentation. Nothing locked to me. | Included |
| 8. Day 31 onwards | Optional retainer for monitoring + tweaks. You can fire me. Everything stays on your accounts. | AED 7k / month optional |
The capacity cap is two active builds at any time. Year-one realistic target: 8–12 engagements at AED 55k = AED 440k–660k plus stacking retainers. The cap matters more than the top line — overcommitting kills delivery quality, kills the case-study pipeline, kills the brand.
Who we work with — and who we don't
Tier 1 — first calls
Real estate brokerages, 5–30 agents. Lead cost AED 450–900. Industry response time four-plus hours; best practice five minutes; lift 21× qualified. Ninety percent of conversations on WhatsApp. Owners have cash from commissions, no ops capacity to deploy it.
Aesthetic clinics, dental, cosmetic surgery. Patient LTV AED 15–25k. Heavy ad spend, terrible follow-up. Owner-operated, Instagram-driven. Recover 20 lost patients a year × AED 18k = AED 360k. The engagement pays for itself.
Boutique real estate developers — not Emaar. Off-plan launches need segmented landing pages. Bigger budgets, slower cycle, bigger fees. Generic landing page at 1.2% conversion vs segmented at 2.5% on 100k visitors = 1,300 extra qualified leads × 0.5% close × AED 80k commission = AED 520k.
Tier 2 — later
Education / training (bilingual, seasonal, slow). Interior design / fit-out (project-based, smaller volume). Hospitality groups (booking-driven, thinner margins).
Tier 3 — avoid
Anyone with a procurement department. Regulated buyers where procurement kills SMB-priced offers (except direct relationships like the GIG engagement). Generic e-commerce where it's an agency price war. Retail with margins too thin to pay for a pilot.
The founder pilot
One-time arrangement. The first agent or operator who lets me publish the install as a case study gets the pilot free in exchange for case-study rights. Specifically: one written case study on articulate-ai.work, one paragraph of testimonial, and a 15-minute video walkthrough on camera of what changed. Filled by BossCouple, May 2026.
Subsequent engagements price at AED 55k. The founder-pilot client is named publicly as such — it's a "first 100 customers" badge, not a "we'll work for free" precedent.
What's next
Two engagements live. Capacity for two more in 2026 under the active-builds cap. We'll add new clients to this page as they sign, with the same shape: what was signed, what's in flight, what's blocked, who the stakeholders are. The work goes on the record either way.
Want to be next? DM me on LinkedIn with a one-liner about your business. A fit-call slot comes back the same day.