A sample brief — Paul · Articulate AI

This is what one of the fifty looks like in the deliverable. Composite, illustrative, not a real client. Every contact in your final list gets its own page in roughly this shape.

The contact

Sarah H. · past buyer · Umm Suqeim Phase 3

Field	Value
Segment	01 · Past buyer · cycle window 5–7 yrs · hit now
Purchase (Gmail)	4BR villa, Umm Suqeim Phase 3, July 2019 — offer letter PDF in your inbox
DLD public record	Sole owner. No subsequent purchases under her name. No mortgage refinance flagged.
Property Monitor comp	4BR Phase 3 sold AED 14.8M last week (vs her Aug-19 purchase price AED 11.5M, +28.7%)
Last WhatsApp	8 months ago. You went silent. Last message from her: "We must catch up properly when school's back."
Chat content scan	"kids starting Year 7" mentioned 3× in last 12 months of chat — typical move trigger window
LinkedIn public	Husband: role change · Regional MD · March 2026 (promotion signal)
Calendar history	3 meetings 2019–2020 (sale, handover, follow-up) — none since
Language	English (UK)
Score	0.34 · top-decile inside past-buyer segment
Expected commission band	AED 240k–340k if upgrade closes

Why she's on the list

Past-buyer cycle window is hitting now (5–7 yr typical). Two strong move triggers in plain sight: kids reaching secondary-school age, husband's promotion. A directly-comparable property sold at +28.7% above her purchase price last week — she's sitting on real equity. You went silent eight months ago — that's the low-friction half of the population to re-engage. Your fault, not hers, easy to reset.

Drafted opener

Copy-paste ready. Already in your tone, English (UK) register.

Hi Sarah, hope all well. Year 7 already, can't believe how fast that's gone. Market's moved a fair bit since 2019 — a 4BR on your street sold last week well north of what you paid. Worth a coffee to take stock?

Variants

If she replies, two follow-up options are ready in the deliverable.

Variant A — soft, info-only. Use if she's not ready: "Drop me a note if you ever want a comp valuation, no obligation."

Variant B — direct. Use if she replies warmly: "I've got two off-market Phase 1 villas coming in next month. Want a heads-up first look?"

The math behind the score

Each contact's score is the product of four factors:

Expected revenue — segment baseline × Dubai market multiplier. Past buyer at 4BR Umm Suqeim band ≈ AED 290k mid-point commission.
Probability of close in 90 days — life-event signals × cycle-window fit × comparable-comp recency. Sarah is high on all three.
Re-engage affinity — last-tone reading + who-went-silent. You went silent, her last message was warm: high.
Time decay — segment-specific. Past buyer dormancy past 24 months drops sharply; 8 months is well inside the active window.

Score 0.34 puts her in the top decile of the past-buyer segment in your book.

What you do next

Three taps on your phone, total time under 90 seconds:

Read the brief.
Copy the opener.
Send from your number — she sees a message from Paul, not from "Articulate".

Mark sent in the deliverable PDF if you want to track. The week-8 follow-up call covers what closed.